Retail has been profoundly impacted by technology. From consumer analytics, behavior mapping, virtual reality to drone delivery, no aspect of the retail equation has gone untouched by the long-arm of technology or the short tail of the Internet. With more than four decades of experience in retail and store design, David Cassidy will share his insights and a few bold predictions on where this is all headed, including:
- How virtual reality and augmented reality have changed the conversation about space and environment.
- Why big data reigns supreme and what this means for next-generation of retail environments.
- Sure, people want stuff…but they’ll pay for experiences.
- We are heading toward a seamless-ness between the human and the digital. Boundaries are blurring between the digital and the molecular – not to mention the home, the store and the workplace.
David Cassidy, AIA, NCARB, LEED Green Associate, is Senior Vice President at CallisonRTKL where he leads the global department stores sector as well as retail store efforts in Latin America. With more than 30 years of diverse experience in retail and commercial projects, David’s expertise includes design direction, architecture and planning. His team-oriented and responsive approach delivers effective solutions and creative designs to consistently surpass clients’ expectations. He is a member of the AIA, International Council of Shopping Centers and Urban Land Institute.